June 7, 2018
Outreach in 2018 – Survey Findings
I've recently been preparing a talk for Verve's amazing outREACH Conference. As a part of…
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January 4, 2018
How NOT to Approach Bloggers
W orking with bloggers and social influencers is a big part of both SEO and…
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February 28, 2016
Travel Companies Doing Awesome Content Marketing
I talk a lot about how much I love working on content and SEO for travel…
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February 21, 2016
B2B Content Marketing Examples I Love
Content marketing is often talked about online in the context of big consumer brands like…
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September 18, 2014
Content Marketing from 1904 – The Jell-o Way
"Content marketing," is being talked about in what seems like every corner of the planet…
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March 25, 2014
635 Brainwriting For Content Marketing Ideas Generation
Ideas generation. That's one of the toughest challenges we face in content marketing. If you…
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February 19, 2014
Freedman and Fraser: Compliance Without Pressure (The Billboard Experiment)
I've been reading Cialdini's Influence - The Psychology of Persuasion. It's the marketer in me reading it…
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May 16, 2013
5 Books that will Make Your Content Better
SEO is becoming more and more reliant upon traditional marketing values. And at the centre…
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