While there are lots of things that consistent in SEO terms no matter which country you’re targeting, international SEO isn’t simply about Google Translate! Different countries have different search engine market shares (though, granted, Google dominates many). And search habits can be different too.
From technical challenges to territory specific keyword research and strategy, I’ve helped a number of businesses to improve their search presence in multiple countries.
So our approach is to treat each country as a campaign unto itself when we begin with an SEO campaign in a new country. Instead of just hitting “translate” on everything we’ve done in the UK, we go back to the beginning with keyword research, competitors analysis and understanding the landscape.
Clients for whom I’m delivering international SEO services measure me in the same way as those I’m working just in the UK for – on revenue driven through organic search. I operate much the same way as I do when working on an SEO campaign in the UK – setting commercially led targets reporting based on progress towards those.
I’ve carried out SEO campaigns in Germany, France, Norway, Sweden, USA, Canada, Australia, Spain, Brazil, Argentina and Mexico.
Here’s how I approach it.
Google Translate doesn't always cut it. I'd always suggest carrying out territory specific keyword research with native speakers to get a solid foundation in terms of who your audience is and how they're searching.
From hreflang tags to ensuring all versions of your site are accessible in the appropriate countries, I can advise on the most efficient way to get your site up and running in multiple different territories.
With keyword research complete, I can then help with content production in multiple languages alongside native speaking copywriters.
Your competitors are likely to be different in different territories. Understanding who we're up against in each country you intend to compete in SEO terms in is vital.
I carry out a number of different link acquisition tactics which often generate links from websites in a whole host of countries.
Assessing performance on a country by country level helps you to understand where the strengths, weaknesses and opportunities in your SEO campaign lie.
If you’re looking to enhance your organic search performance in multiple different countries, pop us an email or give us a quick call! We’d love to find out more.
