I don’t do web design.
But here’s what I think you should look for in a web developer.
I don't do web design. And if I did, I would probably be the worst freelance web designer in the world. But I get asked about it a lot by those worried their website is holding back their SEO efforts. I recommend WordPress or Shopblocks. But regardless of platform, the things I consider most important when it comes to web design are outlined here.
But here’s what I think you should look for in a web developer.
I’m very clear that SEO is my thing. I don’t do PPC and while I can knock a quick WordPress website together, I really shouldn’t be trusted with web design either. As much as I believe that SEO is best delivered by specialists, I believe web design and development is too.
Most of the clients I deal with need a flexible, SEO ready website that they can quickly and easily manage by themselves once it’s live. It’s, frankly, a pain in the rear to have to go back to your provider every single time you want a small change.
Simply having a well optimised platform won’t make you rank instantly. But a well optimised, SEO ready website platform is an essential foundation to success in the search engines. Look for a platform that’s built with SEO success in mind or a provider who understands it.
A fast website is absolutely critical both in terms of SEO and, just as importantly, in terms of your users’ experience and thus likelihood to make an enquiry or a purchase on your site. Choose a provider who builds websites with speed in mind.
Here’s a handful of the lovely things my clients have had to say.