Hello! I’m a freelance SEO and content specialist with a background in using outreach and digital PR to achieve links and coverage. I don’t do lots of large scale outreach as a standalone projects anymore. But the more scalable techniques I lean towards these days do land links in high quality news sites, online magazines and other websites. So if you’re looking for a freelancer who can help to land links in press, I may still be able to help.
Outreach and digital PR activity, done well, can offer a ton of marketing related benefits. Amongst them – links! But if you’re looking for a digital PR freelancer with the core objective being tied to SEO performance, simply emailing hundreds of journalists with something you’ve created isn’t the only way (and isn’t always the most effective way) to go about it. Below is some information about digital PR related services I can offer.
If you’re looking for a digital PR freelancer to help with offline coverage, brand awareness or more traditional PR goals, then I’m probably not the specialist for you! However, if your digital PR activity is intended as a link building activity, I may be able to help. Here are some of the services I can offer here and you read more about my wider link building offering.
Finding opportunities to place your expertise, your comment or your products in the press at the time journalists are actively looking for them using HARO, pre-built relationships and a number of other services similar to that. In addition, we proactively pitch our clients to journalists who regularly use external sources.
For ecommerce brands, getting in those "Best..." round ups in big news outlets is an opportunity to land links and generate direct sales as well. From gifting round ups to reviews on big websites with huge audiences, we can get your product seen by the journalists writing about products for your audience.
Producing newsworthy content to promote through outreach is something I do. But I also produce content assets designed to continue to generate links passively over time long after you've finished your outreach campaign, making link building much more scalable.
I don’t do “offline” PR or social media centric PR activity. I can certainly recommend a freelancer on that side of things if you’re looking for one. Any PR centric activity I do is online led with links a core part of how the activity is measured.
If you’re looking for a freelance digital PR or outreach professional with a view to building BIG links, I’d be happy to talk through your objectives with you to see if might be a good fit. Either drop us an email, pick up the phone or even pop into the office for cuppa and a chat.
