August 3, 2022
Search or Social: Which is More Important in Driving Sales?
As an SEO, I'm clearly already very much bought into the role of search in…
September 22, 2020
The Most Valuable Skills in the SEO Space
I don't believe anyone needs a specific qualification to be able to learn SEO and…
April 30, 2019
SEO Staff Turnover and What Can Be Done About It
Staff turnover in the SEO industry is high. There is, certainly based on my own…
September 3, 2018
So, I Hired my Mum.
We often joke, in the SEO industry, about how difficult it can be to explain…
August 23, 2018
SEO Careers: Freelancing Vs Agency (My Experience)
I love freelancing. Nope, I don't work in my PJs in front of Jeremy Kyle and I…
June 21, 2018
Measuring Your Organic Click Through Rate
I gave a talk this evening on tactics and techniques to improve organic click through…
June 7, 2018
Outreach in 2018 – Survey Findings
I've recently been preparing a talk for Verve's amazing outREACH Conference. As a part of…
February 17, 2018
Image Link Building – A Guide
I love image link building as a tactic for acquiring great quality natural inbound links.…
January 4, 2018
How NOT to Approach Bloggers
W orking with bloggers and social influencers is a big part of both SEO and…
February 28, 2016
Travel Companies Doing Awesome Content Marketing
I talk a lot about how much I love working on content and SEO for travel…
February 21, 2016
B2B Content Marketing Examples I Love
Content marketing is often talked about online in the context of big consumer brands like…
September 15, 2013
Low Cost Link Building with Data – My Brighton SEO 2013 Slides
Last week, I had the good fortune to speak at Brighton SEO and to attend…
August 8, 2013
21 Questions to Ask SEO Prospects (Before you Even Think About Selling them Anything)
Stop asking... "What are your keywords?" Whenever I hear SEOs or sales people ask prospective…
July 23, 2013
11 Ways to Learn SEO Without Spending a Fortune
“How do I learn enough SEO to maybe just do a bit of work on…
May 16, 2013
5 Books that will Make Your Content Better
SEO is becoming more and more reliant upon traditional marketing values. And at the centre…