Content Marketing in
I offer content marketing services designed to drive audiences and inbound links to businesses across the UK from my base in Oldham, Greater Manchester. From research and concepts right through to outreach/promotion and results analysis.
Stacey has carried out some exceptional work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us. Whenever we have queries about content or SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.Nicola LandoFounder, Souschef.co.uk
No two companies are the same and no two content marketing campaigns should be. I build content marketing campaigns based on the objectives, voice and requirements of my clients.
For some clients, I design and implement content marketing campaigns from ideation right through to outreach/promotion and results analysis. For others, I devise the strategy and simply support the team. My role depends on your requirements.
Before starting any content marketing campaign, I spend time with my clients setting clear objectives that can be closely measured to ensure there’s business value from the work.
Regular catch ups (coffees or calls), shared task lists and documentation and a thorough reports mean my clients always know what I plan to do, when it is done and the impact it has had.
for Links and Traffic
Content marketing is a broad term that means many different things to many people. For me, however, it's simply about the use of content to achieve marketing goals either directly or indirectly. In my work, I most typically use content to generate new, relevant audiences and to build inbound links or coverage that will influence SEO performance.
I've delivered content marketing campaigns that get 100s of pieces of coverage in links in publications including the Mail, Express, Guardian, BBC, Huffington Post and hundreds of other huge websites. It's not about the format (I've worked on simple blog posts, visuals and interactive pieces alike). It's about the story you're telling. And I specialise in coming up with content concepts designed to get people talking.
Content Marketing - What I Do
My input into the content marketing activity of my customers varies depending on their needs. But here are some examples of the type of work I carry out:
Conferences I’ve Spoken At
Here’s a handful of the lovely things my clients have had to say.
“Working with Stacey has been incredibly beneficial for us. She took the time to understand our business, our target customer and how we set ourselves apart from our competitors. This resulted in incredibly thorough SEO work that was not only technically and strategically sound, but that also made sense for our business. I have absolutely no hesitation in recommending Stacey as an SEO Consultant.”Michael MontgomeryHead of Digital Acquisition, Vita Group
“Stacey has carried out some exceptional SEO work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us from an SEO point of view. Whenever we have queries about SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.”Nicola LandoFounder, Souschef.co.uk
“Stacey has helped us with our SEO strategy and execution on our website. Her help has ensured that our rankings have been consistently strong, which in turn has been instrumental in driving our business growth. Stacey is the best consultant we've worked with by far and comes with my highest recommendation.”Dr Sheri JacobsonClinical Director, Harley Therapy