Oldham Based

Content Marketing in

Greater Manchester

I offer content marketing services designed to drive audiences and inbound links to businesses across the UK from my base in Oldham, Greater Manchester. From research and concepts right through to outreach/promotion and results analysis.

Stacey has carried out some exceptional work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us. Whenever we have queries about content or SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.

Nicola LandoFounder, Souschef.co.uk

Content Marketing with Results

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Bespoke

No two companies are the same and no two content marketing campaigns should be. I build content marketing campaigns based on the objectives, voice and requirements of my clients.

Flexible

For some clients, I design and implement content marketing campaigns from ideation right through to outreach/promotion and results analysis. For others, I devise the strategy and simply support the team. My role depends on your requirements.

Objectives Driven

Before starting any content marketing campaign, I spend time with my clients setting clear objectives that can be closely measured to ensure there’s business value from the work.

Transparent

Regular catch ups (coffees or calls), shared task lists and documentation and a thorough reports mean my clients always know what I plan to do, when it is done and the impact it has had.

Content Marketing

for Links and Traffic

Content marketing is a broad term that means many different things to many people. For me, however, it's simply about the use of content to achieve marketing goals either directly or indirectly. In my work, I most typically use content to generate new, relevant audiences and to build inbound links or coverage that will influence SEO performance.

I've delivered content marketing campaigns that get 100s of pieces of coverage in links in publications including the Mail, Express, Guardian, BBC, Huffington Post and hundreds of other huge websites. It's not about the format (I've worked on simple blog posts, visuals and interactive pieces alike). It's about the story you're telling. And I specialise in coming up with content concepts designed to get people talking.

Content Marketing - What I Do

My input into the content marketing activity of my customers varies depending on their needs. But here are some examples of the type of work I carry out:

Audience Research

What sort of content is your audience actually looking for? What content are they engaging with? And where are the opportunities to create useful, informative or entertaining assets to drive them to your website?

Content Ideas and Concepts

Ideas generation is vital in content marketing. I can come up with potential content ideas and concepts based on extensive research into the opportunities available in your space.

Competitor Analysis

What are your competitors doing in content terms? Understanding what content is working in your space and what's already out there is an important step to identifying the opportunities for your own campaign.

Data Driven Content

Research papers, surveys and other data pieces can become an amazing foundation for stories that get people talking and that land links and coverage. I specialise in creating concepts and delivering data driven story pieces designed to make the news.

Content Production

I write specifications for content and oversee implementation by internal teams for some clients. For others, I pull together the appropriate resource - designers, videographers, writers and developers as needed - to produce the required content assets.

Promotion

Build it and they will probably not come -not without well considered promotion and outreach. Promoting the content starts with the concept stage, ensuring early buy in to your concept. This is all about making sure your content gets covered.

Conferences I’ve Spoken At

Testimonials

Here’s a handful of the lovely things my clients have had to say.

“Working with Stacey has been incredibly beneficial for us. She took the time to understand our business, our target customer and how we set ourselves apart from our competitors. This resulted in incredibly thorough SEO work that was not only technically and strategically sound, but that also made sense for our business. I have absolutely no hesitation in recommending Stacey as an SEO Consultant.”

Michael MontgomeryHead of Digital Acquisition, Vita Group

“Stacey has carried out some exceptional SEO work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us from an SEO point of view. Whenever we have queries about SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.”

Nicola LandoFounder, Souschef.co.uk

“Stacey has helped us with our SEO strategy and execution on our website. Her help has ensured that our rankings have been consistently strong, which in turn has been instrumental in driving our business growth. Stacey is the best consultant we've worked with by far and comes with my highest recommendation.”

Dr Sheri JacobsonClinical Director, Harley Therapy