From time to time, I take on the role of SEO conference speaker. It's a real privilege to be invited to speak at some of the most amazing SEO and content marketing conferences around. For me, conferences have been one of the best ways to expand upon my knowledge. The greatest value, I think, is in getting together with a load of other people in the same field and talking over challenges, obstacles and observations. I've met some of the smartest marketers in the industry this way.