AI Optimisation and GEO Services (Manchester)

Independent Freelance

AIO and GEO Services

Get recommended by AI tools

With more people than ever before using AI platforms like Gemini and ChatGPT to find and research products and services, being seen by these platforms, understood by them and recommended too is more important than it's ever been before. This is where AIO (AI Optimisation) and GEO (Generative Engine Optimisation) services come into play.

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Stacey has helped us with our SEO strategy and execution on our website. Her help has ensured that our rankings have been consistently strong, which in turn has been instrumental in driving our business growth. Stacey is the best consultant we've worked with by far and comes with my highest recommendation.
Dr Sheri JacobsonClinical Director, Harley Therapy

AI Optimisation Services

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Brand Reputation

Optimising for ChatGPT and other platforms is critical for brand reputation. Your prospective customers are asking these platforms for information right now. Making sure your brand is readable and well understood by AI platforms is the first step.

Readable

AI platforms need to be able to read your content and understand it clearly. AIO/GEO services involve ensuring sites are well organised and marked up to make it easy for these platforms to find, understand and, essentially, relay your content and information to their users.

Get Recommended

Shoppers are increasingly relying on ChatGPT, Gemini, Claude and other platforms to do their shopping research for them. AIO services aim to ensure you’re amongst their recommendations to users looking for products and services you offer.

Multi Platform

Gemini, ChatGPT, Claude, Perplexity… there are an increasing number of platforms shoppers are turning to. AI optimisation aims to make you visible, understood and recommended by all of them.

My Approach

to AI Optimisation

While the way people search is shifting toward tools like Google AI Overviews, ChatGPT, Gemini and Perplexity, my core job hasn’t changed. It is still simply to help increase sales, qualified leads and brand authority through search.

I offer practical AI Optimisation (AIO/GEO) services with measurable commercial outcomes from my base in Saddleworth to businesses across Greater Manchester, the UK and internationally. Backed by nearly two decades in search and a tight-knit consultancy setup, I help brands make sure that when generative engines are doling out answers in their sector, their business is amongst the trusted sources being cited and recommended.

Let’s not dive straight into the buzzwords. Optimising for AI engines still starts with your core business objectives.

You’ll have to excuse what might feel like a bit of a grilling during our first chat, but I need to understand your commercial goals and what real success looks like for you. Getting cited in an AI summary is a nice vanity metric, but if it doesn't lead to qualified traffic, brand trust, or pipeline revenue, it isn't worth doing.

Whether your priority is protecting existing organic visibility, winning market share in answer engines, or understanding how AI Overviews impact your current conversion paths, we look at two things:
Is AIO the right priority for your market right now?
If it is, what do we realistically need to fix, build and publish to make it happen?

I only take on work where I know I can achieve something. If your site’s core technical foundations are broken or your traditional SEO needs fixing first before bothering with advanced entity modelling, I’ll tell you straight away and suggest starting with the right foundations first.

Let's Chat

AI Optimisation - What I Do

As is very much the case with more "traditional" SEO, my level of involvement varies from client to client. Some clients want me to audit their Ai visibility and hand over a clear plan for their in house team to execute. For others, they want me to essentially deal with the lot (and I quote "take it off my to do list"). Here are the areas of AIO I am most commonly involved with:

Entity & Knowledge Graph Optimisation

Generative engines don’t just match keywords. They understand concepts, entities and relationships. I evaluate how clearly your brand, key people and products are understood across the web (Wikidata, industry directories, partner networks and authority databases) so LLMs recognise you as a verified authority.

AI Overviews & Generative Citation Auditing

We look closely at where generative engines (Google AI Overviews, Perplexity, ChatGPT) are appearing for your commercial and informational queries, which sources they currently cite and where your competitors are beating you to the recommendation!

Information Gain & Authority Content

Generic, regurgitated content is increasingly ignored by modern search models. I help you shape content strategies focused on genuine information gain, proprietary data, unique expert perspectives, clear step-by-step guidance and direct answers structured specifically for AI search.

Structured Data & Technical Feeds

Making your site effortlessly readable for both traditional crawlers and AI answer engines. This means going well beyond basic keywords to build robust markup (Organization, Author, Product, FAQ, HowTo, About/Mentions), alongside tidy site architecture.

Digital PR & External Brand Mentions

AI models build confidence in an brand through third party sources. I uncover which sources are moving the needle and help you to build visibility in them, so you're getting seen and recommended.

Performance Tracking & Reporting

Tracking organic visibility across answer engines requires a different toolkit than old school rank tracking. I report on generative citations, referral traffic, sentiment and revenue impact in plain English using a combination of tools and manual analysis.

Conferences I’ve Spoken At

Sometimes, they let me out of Greater Manchester…

Testimonials

Here’s a handful of the lovely things my clients have had to say.

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“Stacey has carried out some exceptional SEO work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us from an SEO point of view. Whenever we have queries about SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.”
Nicola LandoFounder, Souschef.co.uk

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“Working with Stacey has been incredibly beneficial for us. She took the time to understand our business, our target customer and how we set ourselves apart from our competitors. This resulted in incredibly thorough SEO work that was not only technically and strategically sound, but that also made sense for our business. I have absolutely no hesitation in recommending Stacey as an SEO Consultant.”
Michael MontgomeryHead of Digital Acquisition, Vita Group

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“Stacey has helped us with our SEO strategy and execution on our website. Her help has ensured that our rankings have been consistently strong, which in turn has been instrumental in driving our business growth. Stacey is the best consultant we've worked with by far and comes with my highest recommendation.”
Dr Sheri JacobsonClinical Director, Harley Therapy