Greater Manchester Based

Outreach and Digital

PR Services

I offer outreach and digital PR services specifically where the objectives are SEO led (link acquisition, citations etc). I work with businesses in Manchester and across the rest of the UK too.

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Stacey has carried out some exceptional SEO work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us from an SEO point of view. Whenever we have queries about SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.

Nicola LandoFounder, Souschef.co.uk

Freelance Outreach and Digital PR Services

Get in Touch

Collaborative

I’ve been really fortunate to work with some amazing digital PR people and outreach specialists and I collaborate with one or two of these where a project lends itself or it needs more resource than just me.

Flexible

Some businesses need me to take care of all of their outreach and content promotion. Others simply want me to manage the strategy and oversee their team. My role depends on what you need.

Targets Driven

At the outset of any digital PR or outreach led project, we’ll agree tangible objectives. That way, we’re all clear about what progress looks like and how we measure it.

Transparent

Shared documentation, reports and activity summaries help me to keep my clients up to date with what I’m doing and help to give them visibility of the plan and milestones at any point.

My Approach

to Digital PR and Outreach

When I'm involved in outreach and digital PR, it's always with SEO objectives in mind. The majority of projects I run are designed to acquire links and coverage in top tier publications all over the UK and overseas too. So my approach is all about finding the best stories, telling them in the best way and selling them in to the right people at the right time.

I often collaborate with other freelance outreach consultants or digital PR specialists on the larger projects requiring more resource. And whoever is involved in your project will also be involved in working closely with you at the outset to talk about goals, set targets and build a list of publications you want to be seen in.

Let's Chat

Outreach and Digital PR Offering

My involvement in outreach and digital PR varies from client to client. For some, I just set the strategy and support their team. For others, I set the strategy and then either implement personally or with the help of my own trusted freelancers. It really does all depend on the specifics of what my clients need.

Research

This is about getting to know you, your business, your target publications and their audiences too. It's all about foundation setting.

PR Content Ideation

This is about scoping out ideas for content and stories that will form the basis of the digital PR activity.

Content Research

Pulling data, desk research, commissioning surveys, analysing your own internal dataset or finding case studies and stories. I'll get the foundations in place to make sure content is based on solid data and stories.

Content Production

I can pull together writers, graphic designers and, where needed, developers, to produce content designed to land links and get people talking.

Content Promotion

Even the best content needs a solid promotion strategy. Promotion involves selling the content from the moment the idea becomes a consideration - long before production is complete. It involves forming stories and getting them in front of the journalists and influencers at the right time to achieve links and coverage and to get people talking.

Reporting and Analysis

Every content project needs a solid wrap up. It needs full analysis on the coverage and links achieved, but also on the impact they had on the overall business objective. We need to look at the good and where there's room for improvement next time.

Conferences I’ve Spoken At

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Testimonials

Here’s a handful of the lovely things my clients have had to say.

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“Stacey has carried out some exceptional SEO work for us, helping to define our keyword strategy, improve our on site content and produce a thorough SEO strategy for our business. We saw improved organic results within weeks. She has also provided training to our team and acts as a really valuable support resource for us from an SEO point of view. Whenever we have queries about SEO, Stacey always gets back us incredibly quickly with a really considered response. Just as importantly as all of that though is the fact she has a clear understanding of our business and how her work ties in to our overall business objectives.”

Nicola LandoFounder, Souschef.co.uk
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“Working with Stacey has been incredibly beneficial for us. She took the time to understand our business, our target customer and how we set ourselves apart from our competitors. This resulted in incredibly thorough SEO work that was not only technically and strategically sound, but that also made sense for our business. I have absolutely no hesitation in recommending Stacey as an SEO Consultant.”

Michael MontgomeryHead of Digital Acquisition, Vita Group
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“Stacey has helped us with our SEO strategy and execution on our website. Her help has ensured that our rankings have been consistently strong, which in turn has been instrumental in driving our business growth. Stacey is the best consultant we've worked with by far and comes with my highest recommendation.”

Dr Sheri JacobsonClinical Director, Harley Therapy